Advancing Inclusive Circular Economy Adoption in Egypt
SITES – Sustainable Innovation Technology Services Ltd. is proud to announce the publication of a new peer-reviewed scientific article in the journal Insights into Regional Development (Volume 7, Issue 4, December 2025), titled:
“Inclusive Adoption of Circular Economy in Egypt: Communication and Stakeholder Engagement among Low- and Middle-Income Communities.”
This publication represents an important milestone for the SITES research and innovation ecosystem, highlighting how inclusive communication strategies and stakeholder engagement can accelerate the adoption of circular economy (CE) practices in developing and transitioning economies.
🔍 About the Research
The study explores how circular economy initiatives are currently implemented in Egypt, with particular attention to low- and middle-income communities, which are often overlooked in sustainability transitions. While national policies and reforms have advanced CE adoption in urban and formal sectors, the research shows that true impact depends on grassroots engagement, economic inclusion, and social fairness.
Using a robust mixed-methods approach, the authors combined:
- A SALSA-based systematic review of academic literature, policy frameworks, NGO programmes, and corporate initiatives (2018–2025)
- An expert consultation survey involving 20 specialists in circular economy and community communication
- Qualitative thematic analysis using ATLAS.ti
The findings underline the critical role of the informal sector, particularly informal waste collectors, who demonstrate exceptionally high recovery rates and represent a major opportunity for integration into formal CE systems.
Rather than focusing solely on environmental messaging, the study demonstrates that CE adoption is more effective when framed as an economic opportunity—linked to livelihoods, income stability, and social equity.
🧩 Key Contributions
The paper proposes an inclusive dissemination framework built around three core pillars:
- Grassroots empowerment through education
- Multi-stakeholder economic integration
- Adaptive, data-driven communication strategies
It also provides policy recommendations to:
- Reframe CE as a socio-economic opportunity
- Institutionalise bottom-up engagement
- Embed informal sector contributions within national CE strategies
👥 Authors & Institutions
This collaborative work was authored by:
- Leonardo Piccinetti – Sustainable Innovation Technology Services Ltd. (SITES), Ireland
- Maghraby Khalil Elseify – Sustainable Innovation Technology Services Ltd. (SITES), Ireland
- Anas Khasawneh – Sustainable Innovation Technology Services Ltd. (SITES), Ireland
- Anna Piccinetti – Europe for Business (EFB), United Kingdom
- Donatella Santoro– REDINN – Rete Europea dell’Innovazione, Italy
- Mohamed Ramadan A. Rezk – Academy of Scientific Research and Technology (ASRT), Egypt
This publication proudly reflects the SITES–REDINN–EFB family collaboration, bridging academic research, policy insight, and real-world innovation impact.
🎉 A Proud Moment for SITES
We warmly congratulate all authors on this achievement, further strengthening SITES’ growing portfolio of impactful research at the intersection of sustainability, inclusion, and innovation.
📄 Read the full paper:
https://jssidoi.org/ird/uploads/articles/28/Piccinetti_Inclusive_adoption_of_circular_economy_in_Egypt_communication_and_stakeholder_engagement_among_low_and_middleincome_communities.pdf
